Tag Archives: customer experience

Uncovering and Managing the Customer Experience

My previous blog talked about what customer experience actually IS, along with a video that followed my learning cycle. We saw that despite a number of improvements made, the relationship with our customers was even more strained, and a major reason was due to the customer experience that we were providing. In the final part of […]

What Is Customer Experience?

Really, what IS customer experience (or CX for short)? Most explanations refer to a customer interacting with a business and its services, and nothing about its use within the context of an IT organization. For example, take a look at this formal definition of customer experience management from 2003: “The process of strategically managing a […]